Vessi Animation Primary Function: Rayar da Kayan Sayarwa by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Fim Competition Category.
AzurfaFim· 2022
Vessi Animation Primary Function: Rayar da Kayan Sayarwa
Client: Morgan Studio
Kyautar A' Design Award ta Azurfa Winner in Fim Category
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- Verified Award Winner
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The Design
About Vessi Animation Primary Function: Rayar da Kayan Sayarwa
Book Text: Vessi Animation wani rayarwa ne na tallace-tallace da aka ƙirƙira don takalmi. Wannan rayarwar tana gabatar da kayan ta hanyar abubuwan gani na halitta waɗanda ke haɗa takalmin da salon rayuwar mai siye. Ruwa yana da alaƙa da fasalolin takalmin, yayin da gizagizai ke nuna sauƙi. An tsara takalmin da dabarun saman mai ƙarfi a cikin 3ds Max, ta amfani da hotuna a matsayin abin nuni, kuma an sanya laushin fata. An yi rendering da Redshift kuma an yi kwaikwayo da Houdini. An yi amfani da rayarwar a shafin yanar gizon kayan da kuma kafofin sada zumunta, ba tare da rubutu na bayani ba.
The Recognition
About the Kyautar A' Design Award ta Azurfa
Zanen Vessi Animation Primary Function: Rayar da Kayan Sayarwa ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Vessi Animation Primary Function: Rayar da Kayan Sayarwa ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Vessi Animation Primary Function: Rayar da Kayan Sayarwa ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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