WWI Cultural Trail Littafin Jagora, Taswira by Martino Spreafico is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Baƙin Ƙarfe in Bugu Competition Category.
Baƙin ƘarfeBugu· 2022
WWI Cultural Trail Littafin Jagora, Taswira
Client: Emanuela Spedicato, SeTe srl
Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Bugu Category
Verified Award Winner
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About WWI Cultural Trail Littafin Jagora, Taswira
Titin Al'adu na Yakin Duniya na Farko littafi ne na jagora tare da taswira mai naɗewa don hanyar tafiya a tsaunukan Alps na Italiya. Littafin yana da shafuka 94 kuma girmansa milimita 185 zuwa 235. Wani naɗi na takarda a shafi na ƙarshe yana riƙe da taswira mai ma'auni na 1 zuwa 25000, wanda idan aka buɗe yana kaiwa milimita 700 zuwa 700. An bayyana matakai takwas na hanyar tare da cikakkun bayanai kan tsawo, tsayin daga matakin teku, da lokaci. Tsofaffin hotuna, waƙoƙi, da gajerun rubutu suna tunatar da Yakin Duniya na Farko a wannan tsaunuka. Launin kore mai duhu da nau'in rubutu irin na na'urar buga rubutu suna nuni da lokacin da abin ya faru. Masu yin tafiya na iya ɗaukar taswirar mai sauƙi kawai a lokacin tafiyar.
The Recognition
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen WWI Cultural Trail Littafin Jagora, Taswira ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen WWI Cultural Trail Littafin Jagora, Taswira ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen WWI Cultural Trail Littafin Jagora, Taswira saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
- Dimensions & Packaging
- The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
- Tags
- book, world war I, map, cultural trail
- Production Technology
- The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
- Design Challenge
- The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
- Research
- In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
- Inspiration
- I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
- Project Duration
- The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
- Operation Flow
- The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
- Patents
- ©Emanuela Spedicato 2021
- Team Members
- Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari
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