Galaxy Command HQ of ACG Babban Kantin Sayarwa by Rich Honour International Designs Co., Ltd

Galaxy Command HQ of ACG Babban Kantin Sayarwa by Rich Honour International Designs Co., Ltd is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Tagulla in Cikin Gida Competition Category.

TagullaCikin Gida· 2022

Galaxy Command HQ of ACG Babban Kantin Sayarwa

by Rich Honour International Designs Co., Ltd

Kyautar A' Design Award ta Tagulla Winner in Cikin Gida Category

16,250

Verified Award Winner

Verify Award Status for #137142

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Galaxy Command HQ of ACG Babban Kantin Sayarwa

Rubutun Littafi: Galaxy Command HQ na ACG babban kantin sayarwa ne a Taipei, Taiwan, wanda ya mamaye murabba'in mita 232 a bene na farko na wani babban kanti. Kantin yana gabatar da kayayyakin anime, comic da wasannin bidiyo ta hanyar tsari mai ba da labari maimakon ta hanyar suna. Tafiyar abokin ciniki tana ratsa ta wurare biyar: falo don nune-nunen na musamman, wurin karban baki don hidimar abokan ciniki, cibiyar makamai don kayan haɗi na haruffa, Muse Room a matsayin wurin sauyawa, da wani yanki na waje mai siffar birni mai rufin madubi. Zane-zanen manga, kayayyaki masu haske, da launuka masu kauri suna nuni da duniyoyi masu haɗuwa da juna.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Galaxy Command HQ of ACG Babban Kantin Sayarwa ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Galaxy Command HQ of ACG Babban Kantin Sayarwa ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Galaxy Command HQ of ACG Babban Kantin Sayarwa yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimensions & Packaging: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Tags: ACG, MAG, E-Muse
Production Technology: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Design Challenge: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Research: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiration: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Project Duration: Oct.2020~May.2021 in Taipei, Taiwan.
Operation Flow: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Team Members: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee