Amplifying Identity Primary Function: Ƙirar Cikin Ofis by DB and B Pte Ltd

Amplifying Identity Primary Function: Ƙirar Cikin Ofis by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Cikin Gida Competition Category.

AzurfaCikin Gida· 2022

Amplifying Identity Primary Function: Ƙirar Cikin Ofis

by DB and B Pte Ltd

Client: DB&B Pte Ltd

Kyautar A' Design Award ta Azurfa Winner in Cikin Gida Category

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Colors

The Design

About Amplifying Identity Primary Function: Ƙirar Cikin Ofis

Amplifying Identity ƙirar cikin ofis ce da take a Asia Square dake Singapore. Wurin aikin ya mamaye benaye uku kuma ya ƙunshi jimillar fili mai girman murabba'in mita 9,300. An rarraba wuraren haɗin gwiwa hamsin da manyan ɗakunan taro biyar a cikin benayen domin tallafawa aiki mai sassauci da na haɗaka. An yi amfani da zane-zanen muhalli na musamman a hanyoyin wucewa da fanonin bango domin gabatar da al'adun kamfani, ka'idojin jagoranci da tarihi. An yi amfani da darduma da aka yi daga kayan da za a iya sabuntawa, fentin da ke da ƙarancin mahaɗan sinadaran carbon masu ƙaurawa, da fitilun da aka raba yankuna domin rage tasiri ga muhalli.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Amplifying Identity Primary Function: Ƙirar Cikin Ofis ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Amplifying Identity Primary Function: Ƙirar Cikin Ofis ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Amplifying Identity Primary Function: Ƙirar Cikin Ofis ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensions & Packaging: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tags: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Production Technology: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Design Challenge: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Research: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiration: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Project Duration: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Team Members: Ricardo Celis
Victor Wong
Image Credits: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/