Colourform Primary Function: Rumfar Baje Koli by Smart Design Expo - Marzena Michalska

Colourform Primary Function: Rumfar Baje Koli by Smart Design Expo - Marzena Michalska is a highly esteemed winner of the very prestigious 2022 Kyautar A' Design Award ta Azurfa in Cikin Gida Competition Category.

AzurfaCikin Gida· 2022

Colourform Primary Function: Rumfar Baje Koli

by Smart Design Expo - Marzena Michalska

Client: Marmite

Kyautar A' Design Award ta Azurfa Winner in Cikin Gida Category

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Verified Award Winner

Verify Award Status for #139677

View at A' Design Award Press Release Award Badge

Colors

The Design

About Colourform Primary Function: Rumfar Baje Koli

Colourform rumfar baje koli ce da aka ƙera don gabatar da bahon wanka, tabaruman shawa da kwanukan wanki a wani baje kolin kasuwanci. Ƙirar tana nuni ne ga haɗakar ma'adinai, wani abu da aka yi da dolomite da roba mai lanƙwasawa. Tsayayyun murabba'an lissafi suna tunatar da duwatsu da tarkacen dolomite, waɗanda suka samu ƙarƙashin matsi da tsananin zafi. Launi yana raba yankuna daban-daban, don haka ana nuna manyan kamfanoni biyu tare yayin da kowanne ke ci gaba da bambanci. An tsara kayayyakin cikin tarin don sauƙaƙa fahimtar iri-iri. An sanya kanti da wuraren hidima a wani sashe mai kwanciyar hankali na rumfar.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Colourform Primary Function: Rumfar Baje Koli ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Colourform Primary Function: Rumfar Baje Koli ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Colourform Primary Function: Rumfar Baje Koli ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of the stand refers to the Mineral Composite technology - the material from which our client's products are made of.
Mineral Composite is a combination of dolomite and flexible resin.
The Dolomites were formed about 250 million years ago as a result of the volcanic activity. Then, under the pressure and high temperature, the limestone layers turned into dolomite.
We focused on dolomite because the rock that was formed millions of years ago is transforming into a beautiful and functional product just right in front of our eyes. It’s amazing to see the power of nature.
Dimensions & Packaging: 50000 mm x 50000 mm x 5500 mm
Tags: color, form, geometry, nature, functionality, detail
Production Technology: We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made. When designing, we were guided by the principle - to create a beautiful and functional stand.
The stand was embedded in the latest trends - geometric forms. Tracking and following what is currently fashionable, and even more, predicting trends is very important for our client. Marmite and Acquabella have always offered us the latest design of their products and this is how we present them at trade fairs. The geometry of shapes introduces us to a dreamlike, futuristic world. This procedure is to distract us from reality and allow us to focus on the presented product.
Design Challenge: The stand idea had one important condition - to bind and distinguish two brands at the same time - Marmite and Acquabella.
Bind because they are presented together, belong to one capital group: The Engineered Stone Group. Distinguish - because we still show two different brands, which so far have presented in a completely different way and each of them wanted to keep at least part of their image.
Research: We created a metaphor where huge rocks and dolomite deposits were turned into tall lumps of the stand. The aim was to show the power of nature from which the material from which the bathtubs, shower trays and washbasins are made.
Inspiration: Architecture - Minimalist architecture, sculpture, gallery, monolith
Geometric forms, playing with colors to create different zones at the stand
Project Duration: KBIS 2022, Orlando, USA
8-10.02.2022
Operation Flow: All functions at the stand have been planned so that using them is functional and pleasant. Products on both parts of the stand are presented in groups / collections, which makes it easier to get to know the offer. Common area - the bar counter and facilities are located in a somewhat secluded part so that they do not attract the first attention of visitors, but at the same time in a place where both brands have easy access.
Team Members: Marzena Michalska
Lukasz Jerzmanowski
Agnieszka Skora
Image Credits: Smart Design Expo