In Chali Nunin Mu'amala Mai Zurfin Kutsawa by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Baƙin Ƙarfe in Taron Biki Competition Category.
Baƙin ƘarfeTaron Biki· 2023
In Chali Nunin Mu'amala Mai Zurfin Kutsawa
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Taron Biki Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Nunin Mu'amala Mai Zurfin Kutsawa
A cikin Chali baje kolin mu'amala ne mai zurfin kutsawa wanda aka ƙirƙira don alamar sinadarin shayi mai suna Chali. Baje kolin ya ɗauki shayi a matsayin jigonsa kuma yana gabatar da duwatsu, koguna, tsire-tsire da ganyen shayi na kasar Sin ta hanyar hoto na dijital da na'urorin da ke aiki da taɓawa. Baƙi suna motsawa cikin sararin samaniya kuma suna fuskantar shimfidar wuri ta hanya mai zurfin kutsawa. Wani tsarin ƙamshi yana fitar da ƙamshin shayi, don haka ana fahimtar baje kolin ta hanyar gani, ji da ƙamshi. Zanen ya haɗa al'adar shayi, fasahar gani da manufar alamar kasuwanci a cikin tafiya ɗaya mai ci gaba.
The Recognition
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen In Chali Nunin Mu'amala Mai Zurfin Kutsawa ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen In Chali Nunin Mu'amala Mai Zurfin Kutsawa ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen In Chali Nunin Mu'amala Mai Zurfin Kutsawa saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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