Tsallaka zuwa abun ciki
Haocailou Zanen Cikin Gidan Abinci daga Sig Studio

Zane Haocailou Zanen Cikin Gidan Abinci daga Sig Studio mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Cikin Gida.


AzurfaCikin Gida· 2023

Haocailou Zanen Cikin Gidan Abinci

daga Sig Studio

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Cikin Gida

18,293

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #143404

Launuka

Ƙirar

Game da Haocailou Zanen Cikin Gidan Abinci

Haocailou wani zane ne na cikin gidan abinci wanda ke gabatar da al'adun Shunde. A cikin al'adun Shunde, Haocai na nufin sa'a, biki da launi mai wadata. Aikin ya yi amfani da fitilu masu yawa, launuka na gargajiya da kayan da aka jera cikin matakai domin samar da yanayi mai raye-raye. Tsuntsun phoenix, alama ce ta sa'a kuma sunan laƙabi na gida ga Shunde, shi ne babban jigon zanen. Matakalai masu launin rawaya, tare da masu riƙon hannu da ke aiki a matsayin ginshiƙan tallafi, suna kaiwa zuwa mashaya wadda a samanta akwai jirgin ruwan phoenix mai hawa biyu wanda kuma yake riƙe da giya. Ɗakuna na sirri a hawa na uku suna tunatar da fitilun kifi na gargajiya.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Haocailou Zanen Cikin Gidan Abinci ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Haocailou Zanen Cikin Gidan Abinci ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Haocailou Zanen Cikin Gidan Abinci ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman
How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Girma da Fakitin
The project area is 542sqm.
Kalmomin Alama
Restaurant, Bar, Shunde culture, Cantonese cuisine,Innovative design
Fasahar Samarwa
Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Ƙalubalen Zane
How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Bincike
Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology:Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Wahayi
A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Tsawon Lokacin Aikin
The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Tsarin Aiki
Stairs:The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Haƙƙoƙin Ƙirƙira
Copyrights belong to SIG Studio,2021.
Mambobin Ƙungiya
Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management:Jiani Feng
Godiyar Hotuna
Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021

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