Digital Human Dandalin Watsa Shirye-Shirye Kai Tsaye by Baidu Online Network Technology Beijing

Digital Human Dandalin Watsa Shirye-Shirye Kai Tsaye by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Azurfa in Wayar Hannu Competition Category.

AzurfaWayar Hannu· 2023

Digital Human Dandalin Watsa Shirye-Shirye Kai Tsaye

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

Kyautar A' Design Award ta Azurfa Winner in Wayar Hannu Category

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The Design

About Digital Human Dandalin Watsa Shirye-Shirye Kai Tsaye

Digital Human dandali ne na watsa shirye-shirye kai tsaye wanda aka gina bisa fasahar basirar wucin gadi (artificial intelligence). Dandalin yana tallafawa samar da mutum-mutumin dijital, gina dakin watsa shirye-shirye kai tsaye da kuma hulɗa tsakanin mutum da kwamfuta. Masu gabatarwa na AI suna yin watsa shirye-shirye ba tsayawa na tsawon awanni ashirin da huɗu a rana, wanda hakan ke kawar da buƙatar ma'aikata a wurin aiki da ɗakunan studiyo na zahiri. Ana iya keɓance surar kowane mai gabatarwa domin ta dace da asalin alamar kasuwanci (brand). Wurare daban-daban na kama-da-wane suna rage kuɗin gini kuma suna nuna siffofin kayayyaki da manufofin alamar kasuwanci. Manufar ita ce rage kuɗi da wahalar watsa shirye-shirye kai tsaye.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Digital Human Dandalin Watsa Shirye-Shirye Kai Tsaye ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Digital Human Dandalin Watsa Shirye-Shirye Kai Tsaye ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Digital Human Dandalin Watsa Shirye-Shirye Kai Tsaye ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.