Absolut Lab Ƙirƙirar Cikin Gida na Shago na Ɗan Lokaci by Moneys Studio

Absolut Lab Ƙirƙirar Cikin Gida na Shago na Ɗan Lokaci by Moneys Studio is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Cikin Gida Competition Category.

TagullaCikin Gida· 2023

Absolut Lab Ƙirƙirar Cikin Gida na Shago na Ɗan Lokaci

by Moneys Studio

Client: Moneys Studio

Kyautar A' Design Award ta Tagulla Winner in Cikin Gida Category

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The Design

About Absolut Lab Ƙirƙirar Cikin Gida na Shago na Ɗan Lokaci

Absolut Lab wani shago ne na ɗan lokaci da wurin baje koli da ke birnin Shanghai, ƙasar China. An tsara cikin gidan ta hanyar amfani da guntaye masu iya haɗuwa, wanda ke ba da damar a wargaza sararin samaniyar, a sake sarrafa shi, kuma a sake amfani da shi. An samo asalin fasahar zane daga siffar Mobius Strip. Ƙofar shiga tana da hanyar wucewa mai lanƙwasa da aka gina da faranti na polycarbonate da kayan madubi, wanda ke samar da hanyar zirga-zirga mai santsi. Rufin da aka yi wa madubi yana rage jin cikin da ƙunci. Manyan kayan aiki sun haɗa da takarda kraft mai sake sarrafuwa, ƙarfen da ba ya tsatsa (stainless steel), da faranti na polycarbonate. An riga an gina dukkan guntayen a masana'anta, kuma an kammala aikin gini a wurin cikin sa'o'i 60.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Absolut Lab Ƙirƙirar Cikin Gida na Shago na Ɗan Lokaci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Absolut Lab Ƙirƙirar Cikin Gida na Shago na Ɗan Lokaci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Absolut Lab Ƙirƙirar Cikin Gida na Shago na Ɗan Lokaci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Dimensions & Packaging: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Tags: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Production Technology: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Design Challenge: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Research: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Inspiration: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Project Duration: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Operation Flow: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Team Members: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Image Credits: YKS