Chaos Pogo Alamar Kamfani daga Xudong Zhang and Hao Tan

Zane Chaos Pogo Alamar Kamfani daga Xudong Zhang and Hao Tan mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Talla.

Baƙin ƘarfeTalla· 2023

Chaos Pogo Alamar Kamfani

daga Xudong Zhang and Hao Tan

Abokin Ciniki: Chaos Pogo

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Talla

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Tabbatar da Matsayin Kyauta na #147863

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Chaos Pogo Alamar Kamfani

Wow alama ce ta kamfani da aka kirkira domin Chaos Pogo, wani sanannen mashaya wanda ke mai da hankali kan matasa. An kirkiri wannan alama bisa la'akari da dabbar honey badger, wadda ake ganin ta a matsayin alamar zafin rai, samartaka, da jaruntaka. Kai mai lebur da fararen gashi, farata masu kaifi, da wutsiya mai bambanta suna sa halin ya kasance mai sauƙin ganewa. Idanu masu tsauri da baƙar ido mai launin ruwan hoda suna kara wa hoton wani yanayi na asiri. Kamanninsa mai ƙarfin hali yana nuna al'adar kamfani da halayensa. An kuma yi amfani da alamomin da aka fitar daga wannan hali a kayayyakin kamfani, don ƙara ƙarfafa alaƙar da ke tsakanin abokan ciniki da kamfanin.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Chaos Pogo Alamar Kamfani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Chaos Pogo Alamar Kamfani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Chaos Pogo Alamar Kamfani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Kalmomin Alama: Pub IP, Brand Image, Mascot, WOW, Youth
Fasahar Samarwa: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Ƙalubalen Zane: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Bincike: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Wahayi: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Tsawon Lokacin Aikin: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Tsarin Aiki: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Mambobin Ƙungiya: Xudong Zhang and Hao Tan