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Shazhou Youhuang Wurin Shakatawa Na Al'adu by Senem Cennetoglu

Shazhou Youhuang Wurin Shakatawa Na Al'adu by Senem Cennetoglu is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Zinariya in Kadarori Competition Category.


ZinariyaKadarori· 2023

Shazhou Youhuang Wurin Shakatawa Na Al'adu

by Senem Cennetoglu

Client: Senem Cennetoglu

Kyautar A' Design Award ta Zinariya Winner in Kadarori Category

Colors

The Design

About Shazhou Youhuang Wurin Shakatawa Na Al'adu

Shazhou Youhuang yana cikin Zhangjiagang, kusa da kogin Yangtze, kusa da rukunin masana'anta. Sabuwar shimfidar wuri ta haɗa da wuraren da ke hidimar samarwa yayin zama alamar gine-gine. Wurin yawon shakatawa na masana'antu, yanayi na jin daɗi, bisa gaurayawan abubuwan gine-ginen Jiangnan da abubuwan gine-gine na zamani na Sinawa. Titin kasuwanci iri-iri, tare da ayyukan al'adu na zamani, sabbin wuraren masana'antu, suna mai da shi ta fuskar tattalin arziki, zamantakewa da kuma gine-ginen birni.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Shazhou Youhuang Wurin Shakatawa Na Al'adu ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Shazhou Youhuang Wurin Shakatawa Na Al'adu ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Shazhou Youhuang Wurin Shakatawa Na Al'adu yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city.
Dimensions & Packaging
Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2
Tags
Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
Design Challenge
The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics.
Inspiration
The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
Project Duration
Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China
Patents
Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01
Image Credits
All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex

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