Ride on the Right Track Kamfen na Sadarwar Jama'a by Tai Yuan Chiou and Chien Chun Feng

Ride on the Right Track Kamfen na Sadarwar Jama'a by Tai Yuan Chiou and Chien Chun Feng is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Talla Competition Category.

TagullaTalla· 2023

Ride on the Right Track Kamfen na Sadarwar Jama'a

by Tai Yuan Chiou and Chien Chun Feng

Client: Momentum Bikes

Kyautar A' Design Award ta Tagulla Winner in Talla Category

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Verified Award Winner

Verify Award Status for #149139

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Colors

The Design

About Ride on the Right Track Kamfen na Sadarwar Jama'a

Ride on the Right Track kamfen ne na kafofin sadarwar jama'a da aka kirkira wa alamar keke domin inganta halaye masu dorewa na yau da kullum. Kamfen din yana amfani da zane-zanen dabi'a, launukan kore, hotuna masu kamanceceniya da tsirrai, da sakwannin abokantaka domin sanya dorewa ta zama abin sauki ga kowa. Abubuwan da ke ciki sun hada da bayanan zane-zane masu dauke da gaskiya masu ban sha'awa, story stickers na Instagram da Facebook, wani taron watsa shirye-shirye kai-tsaye, da kuma tace na kafofin sadarwar jama'a. Ana karfafa hanyoyin sufuri masu inganci ga muhalli da noman birni ta hanyar dauki kanana da sauki. Manufar ita ce samar da tasiri gama-gari wanda ake ginawa daga zabuka na yau da kullum.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Ride on the Right Track Kamfen na Sadarwar Jama'a ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Ride on the Right Track Kamfen na Sadarwar Jama'a ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Ride on the Right Track Kamfen na Sadarwar Jama'a yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Dimensions & Packaging: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Tags: Social Media Campaign, Illustration Design, Eco-friendly, Green
Production Technology: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Design Challenge: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Research: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Inspiration: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Project Duration: The project started in April and ended in May 2022 in North America and Europe.
Operation Flow: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Patents: Copyrights belong to Momentum Bike, 2023.
Team Members: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Image Credits: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak