Nunn Bush 3D Samfurin Rayarwa by Mateus Morgan

Nunn Bush 3D Samfurin Rayarwa by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Azurfa in Fim Competition Category.

AzurfaFim· 2023

Nunn Bush 3D Samfurin Rayarwa

by Mateus Morgan

Client: Morgan Studio

Kyautar A' Design Award ta Azurfa Winner in Fim Category

64,362

Verified Award Winner

Verify Award Status for #150585

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nunn Bush 3D Samfurin Rayarwa

An yi aikin don nuna duk abubuwan da ke cikin samfurin a cikin nishadi ta hanyar ba da labari amma ba tare da jin dadi ba. Manufar ita ce don nuna ginin takalmin. Ilham ta zo ta hanyar bincike game da abubuwan da zasu iya wakiltar samfurin, kamar yanayi tare da duk launuka da yanayi. An tsara takalman ta amfani da hotuna a matsayin tunani da fasaha mai wuyar gaske na 3D. Don yin samfuri, masu ƙira sun yi amfani da software C4D. An yi dukkan nau'ikan ta hanyar amfani da nau'in fata da wasu goge goge na Photoshop. An yi amfani da Vray don nunawa da Houdini don simulators.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Nunn Bush 3D Samfurin Rayarwa ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Nunn Bush 3D Samfurin Rayarwa ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Nunn Bush 3D Samfurin Rayarwa ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Tags: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Project Duration: 2 months
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca