Sogno Jewelry Design Tsarin Asalin Alama daga Named Co. Creative Agency

Zane Sogno Jewelry Design Tsarin Asalin Alama daga Named Co. Creative Agency mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Talla.

TagullaTalla· 2023

Sogno Jewelry Design Tsarin Asalin Alama

daga Named Co. Creative Agency

Abokin Ciniki: Sogno

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Talla

31,119

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #151075

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Sogno Jewelry Design Tsarin Asalin Alama

Sogno Jewelry Design tsari ne na asalin alama da aka kirkira don wata alama ta kayan ado. An samo tambarin daga siffofin tsirrai, tare da lankwasa da ke tunatar da kara da kuma cikakkun bayanai da aka dauko daga ganyayen da aka kara wa rubutun serif. An yi amfani da itacen fig a matsayin babban jigo. Da'ira ita ce babbar sifar da take nuni ga zobe da kuma alakar da ke tsakanin mutane biyu. An yi amfani da asalin alamar wajen zane-zane, launuka, alamomi, jakunkunan sayayya, cikin shagon da kuma takardun oda. Akwatin zoben mai zagaye yana budewa kamar furen da yake yin fure, kuma an gwada samfura hamsin.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Sogno Jewelry Design Tsarin Asalin Alama ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Sogno Jewelry Design Tsarin Asalin Alama ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Sogno Jewelry Design Tsarin Asalin Alama yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Kalmomin Alama: Jewelry, Brand, Package, Identity, Symbol
Ƙalubalen Zane: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Bincike: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Wahayi: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Tsawon Lokacin Aikin: The project started in October 2020 in Seoul, and finished in March 2021.
Tsarin Aiki: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Karanta Sanarwar Manema Labarai

Tallafi