Geneo Babban Aiki: Ƙirar Showroom by Belina Zhang

Geneo Babban Aiki: Ƙirar Showroom by Belina Zhang is a highly esteemed winner of the very prestigious 2023 Kyautar A' Design Award ta Tagulla in Cikin Gida Competition Category.

TagullaCikin Gida· 2023

Geneo Babban Aiki: Ƙirar Showroom

by Belina Zhang

Client: Shanghai Brander Brand Design., Ltd

Kyautar A' Design Award ta Tagulla Winner in Cikin Gida Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Geneo Babban Aiki: Ƙirar Showroom

Rubutun Littafi: Geneo shine showroom da aka ƙera don wani samfurin kula da fata wanda ke haɗa fasaha da abubuwan halitta. Wurin da ya kai murabba'in mita 280 yana amfani da ruwa, tsirrai da oxygen a matsayin manyan jigogi. Sashin ƙofar shiga yana ɗauke da wani abin kwalliya na haske mai kwararowar ruwa, bangon kumfa, bangon hoto da wani gidan sinima na 5D. Ana iya juyar da bangon kumfa, sannan haske ya bayyana tsirrai daban-daban a cikinsa. A sashin bidiyo, hasken rufi da tsarin turare suna canzawa tare da abin da ke cikin fim ɗin. Pseudo cement da terrazzo suna ba da kamannin halitta da na farko-farko, yayin da aka zagaye kusurwoyin bangon duka kuma aka goge su da hannu.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Geneo Babban Aiki: Ƙirar Showroom ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Geneo Babban Aiki: Ƙirar Showroom ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Geneo Babban Aiki: Ƙirar Showroom yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensions & Packaging: Showroom covering 280m²
Tags: beauty, tech, nature, interior, branding
Production Technology: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Design Challenge: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Research: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiration: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Project Duration: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Operation Flow: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.