AS Women Empowerement Kyautar Kamfani by Antonia Skaraki

AS Women Empowerement Kyautar Kamfani by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Baƙin Ƙarfe in Kayan Kyauta Competition Category.

Baƙin ƘarfeKayan Kyauta· 2024

AS Women Empowerement Kyautar Kamfani

by Antonia Skaraki

Client: As

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Kayan Kyauta Category

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Colors

The Design

About AS Women Empowerement Kyautar Kamfani

A|S ya yanke shawarar ƙirƙira kyautar kamfani ta shekara-shekara don ta zama sanarwa da kira zuwa aiki, wanda ya sami wahayi daga bukatun ƙarfafa mata na kowace kabila, addini, ko matsayi na zamantakewa. An cika kwalabe masu siffa don nuna alamar mata daban-daban da Cretan Tsikoudia, abin sha na gargajiya na Girka, kowace ɗaya tana da fuskar yumbu ta musamman a matsayin rufin kwalba, wanda aka ƙira bisa ga salon mutummutuman Cycladic na zamanin da. Sun bayyana jigogi na 'Yanci, Canji, Daidaito, Adalci, Ilimi, Zaɓi, da Ƙarfi. An sanya kowace kwalba a cikin akwati na musamman tare da zane-zane na fasaha da fosta na bango.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen AS Women Empowerement Kyautar Kamfani ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen AS Women Empowerement Kyautar Kamfani ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen AS Women Empowerement Kyautar Kamfani saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi