Imoment Jerin Giya Mai Ƙananan Barasa by Hu Wan and Li Jianpeng

Imoment Jerin Giya Mai Ƙananan Barasa by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Tagulla in Fasahar Girki Competition Category.

TagullaFasahar Girki· 2024

Imoment Jerin Giya Mai Ƙananan Barasa

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

Kyautar A' Design Award ta Tagulla Winner in Fasahar Girki Category

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Verified Award Winner

Verify Award Status for #154735

View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Jerin Giya Mai Ƙananan Barasa

Matasa masu amfani suna son shan abubuwan sha masu ƙananan barasa don samun ɗan maye wanda zai kawo natsuwa, farin ciki da rabawa tare da wasu. Don taimaka musu su fi jin daɗin lokutansu na musamman lokacin buɗe abin shan imoment, babban siffar tallace-tallacen imoment shine ƙudirinsa wajen gabatar da lokuta masu ban mamaki, kyakkyawa, da waɗanda ba za a manta da su ba a jerin masu ƙananan barasa ta hanyar ƙira da ta bambanta da samfuran makamantansu da yawa a kasuwa. Ta hanyar haɗa maye na gani da na jiki, samfurin yana ba da gogewa mai zurfi na ɗan maye.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Imoment Jerin Giya Mai Ƙananan Barasa ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Imoment Jerin Giya Mai Ƙananan Barasa ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Imoment Jerin Giya Mai Ƙananan Barasa yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng