RE MAX Daelim Kayan Brosur by Sang Ryu is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Tagulla in Bugu Competition Category.
TagullaBugu· 2024
RE MAX Daelim Kayan Brosur
by Sang Ryu
Client: RE/MAX Daelim
Kyautar A' Design Award ta Tagulla Winner in Bugu Category
Verified Award Winner
Verify Award Status for #155961The Design
About RE MAX Daelim Kayan Brosur
An ƙera kayan brosur don RE MAX Daelim, sabon mai karɓar lasisi na kamfanin sayar da ƙadarorin gidaje na duniya, Real Estate Maximums (RE MAX), a Koriya ta Kudu. Ya haɗa da bugu na harsuna biyu na Koriya da Turanci da kuma babban fayil don haɓaka ayyukan tallace-tallace na dillalan gidaje ga abokan ciniki masu yiwuwa. Ta hanyar samun wahayi daga haɗin gwiwa da dillalan gidaje, mai ƙira ya gudanar da sadarwar alamar kasuwanci don samfuran mai karɓar lasisi don tallata ayyukansu da aiki da suka yi. Kundin brosur yana ƙunshe da bayanai masu amfani, yayin da babban fayil ɗin yana ɗaukar takardun tallace-tallace don sauƙaƙe shawarwari da abokan ciniki.
The Recognition
About the Kyautar A' Design Award ta Tagulla
Zanen RE MAX Daelim Kayan Brosur ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen RE MAX Daelim Kayan Brosur ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen RE MAX Daelim Kayan Brosur yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
- Dimensions & Packaging
- 210 x 297 mm
- Tags
- RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
- Production Technology
- The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
- Design Challenge
- What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
- Research
- The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
- Inspiration
- RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
- Project Duration
- RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
- Operation Flow
- The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
