Aeon Wallet Manhaja ta Kuɗi Mai Cikakken Aiki by Fourdigit Inc.

Aeon Wallet Manhaja ta Kuɗi Mai Cikakken Aiki by Fourdigit Inc. is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Tagulla in Wayar Hannu Competition Category.

TagullaWayar Hannu· 2024

Aeon Wallet Manhaja ta Kuɗi Mai Cikakken Aiki

by Fourdigit Inc.

Client: Aeon Financial Service Co., Ltd.

Kyautar A' Design Award ta Tagulla Winner in Wayar Hannu Category

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Verified Award Winner

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Colors

The Design

About Aeon Wallet Manhaja ta Kuɗi Mai Cikakken Aiki

Aeon Wallet wata cikakkiyar sabis ta harkokin kuɗi ce da Aeon Group ke bayarwa, babbar ƙungiyar kamfanoni mai shaguna 17,900 da cinikin yen trillion 9. Tana da mambobi 48.24 miliyan na katin bashi kuma tana bayar da sabis iri-iri na harkokin kuɗi a matsayin kamfani mai haɗe-haɗe. Aeon Wallet tana da ƙira mai sauƙi da sauƙin fahimta wanda kowa zai iya amfani da shi. Ta hanyar ba da shawarar ainiyin buƙatun da suka dace da yanayin mai amfani, ana ba su ƙwarewar da ta dace da su. Mun gina sabis na harkokin kuɗi da ke ba wa masu amfani damar samun bayanan da suke buƙata da gaske cikin sauƙi.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Aeon Wallet Manhaja ta Kuɗi Mai Cikakken Aiki ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Aeon Wallet Manhaja ta Kuɗi Mai Cikakken Aiki ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Aeon Wallet Manhaja ta Kuɗi Mai Cikakken Aiki yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensions & Packaging: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Tags: Financial, Payment, Card, Bank, Shopping, Disaster
Production Technology: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Design Challenge: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Research: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiration: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Project Duration: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Operation Flow: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.