Atria Convergence Technologies Aikace-aikacen Wayar Hannu na Sadarwa by Naseer Ahmed and Siva Teja Boddeti is a highly esteemed winner of the very prestigious 2024 Kyautar A' Design Award ta Azurfa in Fuskar Amfani Competition Category.
AzurfaFuskar Amfani· 2024
Atria Convergence Technologies Aikace-aikacen Wayar Hannu na Sadarwa
by Naseer Ahmed and Siva Teja Boddeti
Client: Act
Kyautar A' Design Award ta Azurfa Winner in Fuskar Amfani Category
Verified Award Winner
Verify Award Status for #159375The Design
About Atria Convergence Technologies Aikace-aikacen Wayar Hannu na Sadarwa
Atria Convergence Technologies wani zane ne na fuskar aikace-aikacen wayar hannu da aka ƙirƙira wa kamfanin bayar da hidimomin sadarwa. Aikace-aikacen yana ba abokan ciniki damar sarrafa hidimomi, na'urori da biyan kuɗi a wuri guda. An tsara ma'amaloli da ake yawan yi cikin 'yan matakai kaɗan don adana lokaci. Tsarin bayanai bayyananne yana shirya abubuwan da ke ciki, ta yadda kowane fasali zai kasance mai sauƙin samu. An daidaita abubuwan da ke ciki bisa halayen mai amfani, kuma kyautuka na aminci suna ƙarfafa haɗin kai. An haɗa fasalolin tsaro don gina amincewa. Tsarin sa na gundari yana ba da damar ƙara sabbin fasaloli nan gaba.
The Recognition
About the Kyautar A' Design Award ta Azurfa
Zanen Atria Convergence Technologies Aikace-aikacen Wayar Hannu na Sadarwa ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Atria Convergence Technologies Aikace-aikacen Wayar Hannu na Sadarwa ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Atria Convergence Technologies Aikace-aikacen Wayar Hannu na Sadarwa ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Dimensions & Packaging
- not applicable
- Tags
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- Production Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Design Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Project Duration
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Operation Flow
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
- Team Members
- Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair
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