Morita Wds 2023 Rumfar Baje Koli by Shotaro Inahara

Morita Wds 2023 Rumfar Baje Koli by Shotaro Inahara is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Azurfa in Baje Kolin Ciniki Competition Category.

AzurfaBaje Kolin Ciniki· 2025

Morita Wds 2023 Rumfar Baje Koli

by Shotaro Inahara

Client: HAKUTEN Corporation

Kyautar A' Design Award ta Azurfa Winner in Baje Kolin Ciniki Category

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Verified Award Winner

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Colors

The Design

About Morita Wds 2023 Rumfar Baje Koli

Morita Wds 2023 rumfar baje koli ce da aka kirkira wa wani kamfanin kera kayan aikin likitan hakori. Rumfar tana da girman milimita 32000 da 15000 da 4500. Zanen ya gabatar da tarihin samuwar kayayyakin ne maimakon kayayyakin kadai. An wargaza sassa aka baje su, an nuna na'urorin ciki ta tagogi masu haske, kuma an bayyana ma'auni domin bayyana manufar zanen. An yi allunan bango daga ragowar karafan takarda da suka rage bayan yanka. An hada tsarin da kusoshi ba tare da manne ba, saboda haka za a iya sake sarrafa kayan.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Morita Wds 2023 Rumfar Baje Koli ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Morita Wds 2023 Rumfar Baje Koli ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Morita Wds 2023 Rumfar Baje Koli ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
Dimensions & Packaging: The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
Tags: Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
Production Technology: The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner.
Design Challenge: Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
Research: We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
Inspiration: Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
Project Duration: The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
Operation Flow: On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow.
Team Members: Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei
Image Credits: Image #No1~5 : Photographer, Akira Arai.