Zane Nexus Kwarewar Alamar Kasuwanci ta Sarari daga Responsive Spaces mai nasara ne mai daraja sosai na 2025 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Fuskar Amfani.
Baƙin ƘarfeFuskar Amfani· 2025
Nexus Kwarewar Alamar Kasuwanci ta Sarari
daga Responsive Spaces
Abokin Ciniki: DC Tower
Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Fuskar Amfani
Mai Nasara da Aka Tabbatar
Tabbatar da Matsayin Kyauta na #162496Ƙirar
Game da Nexus Kwarewar Alamar Kasuwanci ta Sarari
A tsakiyar gini mafi tsawo a Austria, wato DC Tower na Vienna, Responsive Spaces sun ƙirƙira sararin alamar kasuwanci don jin ƙimar ginin: The Nexus yana gabatar da wurin hutawa, haɗawa da sake haɗawa. Wannan shigar da kafofin watsa labarai tana amfani da bayanan dijital, sauti, da haske don kai baƙi tafiya mai ɗaukar hankali ta gani da kuma haɗa su ta hanyar motsin zuciyarsu zuwa ruhin ginin. Ƙarin tsarin sadarwa ta taɓawa yana ba baƙi damar su binciko komai da kansu. Yayin da ake nuna abubuwan dijital, tsarin haske mai alamar launi kuma mai daidaitawa da lokaci suna cika ɗakin.
Amincewa
Game da Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen Nexus Kwarewar Alamar Kasuwanci ta Sarari ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Nexus Kwarewar Alamar Kasuwanci ta Sarari ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Nexus Kwarewar Alamar Kasuwanci ta Sarari saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Bayan Ƙirar
Kayan Manema Labarai
Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.
- Siffofi Na Musamman
- The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display. - Girma da Fakitin
- The room as the size of approximately 3 meters in width and 12 meters in length
- Kalmomin Alama
- Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
- Fasahar Samarwa
- A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors. - Ƙalubalen Zane
- The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information. - Bincike
- No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
- Wahayi
- The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values. - Tsawon Lokacin Aikin
- The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
- Tsarin Aiki
- The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
- Haƙƙoƙin Ƙirƙira
- none
- Mambobin Ƙungiya
- Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil - Godiyar Hotuna
- Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder
Video (Link): Video & Audio: das narrativ
Tallafi
Bincika Bayan Designers.org
Gano kayayyaki, ayyuka da damammaki daga abokan tallafin mu.
Ƙarin Abubuwan Bincike
Ƙirare Masu Alaƙa
Bincika ƙarin ƙirare masu lashe kyauta daga wannan rukunin, waɗanda aka zaɓa bisa cancanta.
