Nostalx Mai Magana by Yuqing Xiao, Menghai Xia and Siyu Zang is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Tagulla in Na'urorin Lantarki Competition Category.
TagullaNa'urorin Lantarki· 2025
Nostalx Mai Magana
by Yuqing Xiao, Menghai Xia and Siyu Zang
Client: Functional Form Flock Allies
Kyautar A' Design Award ta Tagulla Winner in Na'urorin Lantarki Category
Verified Award Winner
Verify Award Status for #164819The Design
About Nostalx Mai Magana
Nostalx wata na'urar magana ce ta Bluetooth mai salon gargajiya (retro-style) wadda ke hada wasan kide-kide da karbar rediyo mai bangarori dabam-dabam. Tsarin sarrafawa ya kunshi kunnuka guda biyu, maballai guda uku, da wani sauyi mai matsayi da yawa. Kunnen hagu yana zaben tashoshin rediyo, yayin da kunnen dama yake daidaita karar sauti kuma yana kashe na'urar idan aka kai matsayin mafi kasa. Sauyin mai matsayi da yawa yana motsawa tsakanin yanayin Bluetooth, FM, AM da SW. Ana iya yin kwandon (shell) da robar mai launi, itace, ko akrilik mai kauri. Nostalx ta maye gurbin allon dijital da kayan sarrafawa masu ma'ana ta hankali domin samar da kwarewar sauraro mai zurfin ji.
The Recognition
About the Kyautar A' Design Award ta Tagulla
Zanen Nostalx Mai Magana ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Nostalx Mai Magana ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Nostalx Mai Magana yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Nostalx is a retro-style Bluetooth speaker that combines music playback with multi-band radio functionality, offering a sensory-rich experience through its tactile interface. Unlike typical digital devices, NostalX engages touch, sound, and sight, providing a more immersive and interactive listening experience. Its design encourages ritualistic physical interactions, allowing users to express their musical tastes and lifestyle in a world dominated by digital interfaces, making it truly stand out.
- Dimensions & Packaging
- Weight: 537g
Length 200mm x Height 130mm x Thickness 53mm - Tags
- Speaker, Multi-band radio, Sensory interaction, Tactile design, Retro-style, Vintage aesthetics, User experience, Lifestyle product
- Production Technology
- Nostalx is a retro-style Bluetooth speaker with music playback and multi band radio functions. It features a radio component, audio speaker, rechargeable battery, and main circuit board. The control elements include two knobs, three buttons, and a multi-position push switch. The knobs are mechanically linked to the dashboard for synchronized rotation. Shell materials vary by design style, including colored plastic, wood, or frosted acrylic for a customizable appearance.
- Design Challenge
- The design of Nostalx faced challenges in integrating an interactive interface into its retro aesthetic, avoiding digital displays to enhance multi-sensory stimulation. Balancing visual appeal with technical feasibility required iterative redesigns, particularly in incorporating existing circuitry. The team worked closely with engineers to refine controls, ensuring both functionality and design cohesion. The result is an immersive, intuitive product that blends form, function, and user engagement seamlessly.
- Research
- In recent years, sales of physical music formats like vinyl and cds have surged, valued for their permanence and nostalgic appeal in a digital world. Our research shows over 45% of consumers are dissatisfied with streaming's lack of physical interaction, craving high quality sound and a multi sensory experience. Many now view music as an expression of personal taste, favoring retro designs that blend nostalgia with modernity. This shift highlights a growing demand for music players as lifestyle products, enhancing the music experience.
- Inspiration
- For music enthusiasts, streaming has diminished music's perceived value. Physical formats like vinyl are resurging due to nostalgia. Consumers now desire tangible experiences, valuing the permanence of physical objects that evoke safety in a digital world. They crave high-quality sound and sensory-rich products that reflect their tastes and lifestyles. This project transforms the music player from a functional tool to a lifestyle product, blending vintage sensory appeal with modern convenience.
- Project Duration
- The project commenced in Savannah, Georgia in September 2023, the model was completed in Savannah by November 2023.
- Operation Flow
- Nostalx features a radio assembly, audio speaker, rechargeable battery, and a main circuit board. Its control system includes two knobs, three buttons, and a multi-position push switch for seamless use. The left knob adjusts radio channels, while the right controls volume, with a power off function at minimum. The buttons handle play/pause, fast forward, and rewind. The multi position switch toggles between Bluetooth, FM, AM, and SW, blending modern technology with a nostalgic user experience.
- Team Members
- Designer: Yuqing Xiao
Designer: Siyu Zang
Designer: Menghai Xia
Designer: Weijing Zhao
Designer: Qijun Nie - Image Credits
- Pic 1 Designer Yuqing Xiao, NostalX model rendering, 2023
Pic 2 Designer Yuqing Xiao, NostalX interface introduction and model photography, 2023
Pic 3 Designer Yuqing Xiao, Explode view image of NostalX and model photography, 2023
Pic 4 Designer Yuqing Xiao, NostalX prototype model photography, 2023
Pic 5 Designer Yuqing Xiao, Multiple CMF choices of NostalX, 2023
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