Seek AI Aikin Firamare: Manhajar Yanar Gizo don Nazarin Bayanai by Eric Wu

Seek AI Aikin Firamare: Manhajar Yanar Gizo don Nazarin Bayanai by Eric Wu is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Baƙin Ƙarfe in Manhajojin Kwamfuta Competition Category.

Baƙin ƘarfeManhajojin Kwamfuta· 2025

Seek AI Aikin Firamare: Manhajar Yanar Gizo don Nazarin Bayanai

by Eric Wu

Client: Seek AI

Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Manhajojin Kwamfuta Category

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The Design

About Seek AI Aikin Firamare: Manhajar Yanar Gizo don Nazarin Bayanai

Rubutun Littafi: Seek AI wata manhajar yanar gizo ce da ke ba wa masu amfani da harkokin kasuwanci damar yin tambayoyi game da bayanansu ta hanyar amfani da harshe na yau da kullum. Seek AI tana mayar da tambayoyin harshe na dabi'a zuwa lambar SQL ta hanyar amfani da manyan samfuran harshe (large language models) da tsarin wakili na musamman. Dandalin yana haɗuwa da wuraren ajiyar bayanai kamar Snowflake, BigQuery da Redshift. An haɗa fasalin tattaunawa (chat interface) tare da editan SQL mai faɗaɗawa, wanda ke ba da damar bitar da gyara kowace tambaya. Wani fanel na taimako yana tallafawa aiki a cikin editan. Masu amfani kuma za su iya ƙirƙirar zane-zane masu ma'ana (visualizations) da kuma raba fahimtarsu tare da abokan aiki.

The Recognition

About the Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Seek AI Aikin Firamare: Manhajar Yanar Gizo don Nazarin Bayanai ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Seek AI Aikin Firamare: Manhajar Yanar Gizo don Nazarin Bayanai ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Seek AI Aikin Firamare: Manhajar Yanar Gizo don Nazarin Bayanai saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
Dimensions & Packaging: Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
Tags: Generative AI, enterprise application, data analytics
Production Technology: Seek AI utilizes large language models to generate queries.
Design Challenge: The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.
Research: In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
Inspiration: I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
Project Duration: The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
Operation Flow: With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
Team Members: Eric Wu
Image Credits: Image credit: Eric Wu
Video credit: Eric Wu