Serasa Digital Manhaja ta Wayar Hannu daga Rodolpho Henrique

Zane Serasa Digital Manhaja ta Wayar Hannu daga Rodolpho Henrique mai nasara ne mai daraja sosai na 2025 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Wayar Hannu.

Baƙin ƘarfeWayar Hannu· 2025

Serasa Digital Manhaja ta Wayar Hannu

daga Rodolpho Henrique

Abokin Ciniki: Serasa

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Wayar Hannu

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Launuka

Ƙirar

Game da Serasa Digital Manhaja ta Wayar Hannu

Serasa hukuma ce ta bayar da rahoton bashi wadda take tattara da haɗa bayanan maki bashi na mutane sama da biliyan ɗaya. Wannan aikin yana da nufin sake fasalin dandalin kasuwanci tsakanin kamfanoni (B2B) na yanzu tare da mai da hankali sosai kan bukatun masu amfani. Daga mahangar samfur, manufar ita ce rage tambayoyin tallafin abokan ciniki yayin haɓaka ƙimar juyawa. Babban ƙalubalen shi ne sake tsara dandalin B2B da hangen nesa mai mai da hankali kan mai amfani a cikin masana'antar da yarda kan hidimomi bashi ba ta kafa sosai ba tukuna.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Serasa Digital Manhaja ta Wayar Hannu ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Serasa Digital Manhaja ta Wayar Hannu ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Serasa Digital Manhaja ta Wayar Hannu saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Girma da Fakitin: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Kalmomin Alama: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Fasahar Samarwa: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Ƙalubalen Zane: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Bincike: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Wahayi: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Tsawon Lokacin Aikin: The projects started in January 2023 and finished in December 2023
Tsarin Aiki: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Mambobin Ƙungiya: Rodolpho Henrique
Godiyar Hotuna: Rodolpho Henrique