Pepsi Diner Milan 2024 Cikin Gidan Cin Abinci na Pop-Up by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Cikin Gidan Cin Abinci na Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Tagulla in Cikin Gida Competition Category.

TagullaCikin Gida· 2025

Pepsi Diner Milan 2024 Cikin Gidan Cin Abinci na Pop-Up

by PepsiCo Design and Innovation

Kyautar A' Design Award ta Tagulla Winner in Cikin Gida Category

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Colors

The Design

About Pepsi Diner Milan 2024 Cikin Gidan Cin Abinci na Pop-Up

Pepsi Diner Milan 2024 wani cikin gidan cin abinci na pop-up ne wanda aka kirkira a matsayin sararin alama na wucin gadi a Milan. Zanen yana kawo tunanin gidan cin abinci na New York zuwa Turai, a matsayin farkon kaddamar da gidan cin abinci a wajen Amurka. Cikin yana amfani da sabon alamar Pepsi da tsarin ainihi na gani. An yi amfani da nassoshi game da al'adun jama'ar Italiya, ciki har da kwallon kafa da kida, a cikin sararin, kuma an tsara shirye-shirye tare da fitattun mutane na Italiya don baki. Manufar ita ce a hade da masu sauraro na Turai ta hanyar hada al'adun gida a cikin labarin alama.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Pepsi Diner Milan 2024 Cikin Gidan Cin Abinci na Pop-Up ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Pepsi Diner Milan 2024 Cikin Gidan Cin Abinci na Pop-Up ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Pepsi Diner Milan 2024 Cikin Gidan Cin Abinci na Pop-Up yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release