Thorn Metamorphosis Raye-rayen Samfur by Qzens Furniture Art Design

Thorn Metamorphosis Raye-rayen Samfur by Qzens Furniture Art Design is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Azurfa in Fim Competition Category.

AzurfaFim· 2025

Thorn Metamorphosis Raye-rayen Samfur

by Qzens Furniture Art Design

Client: QZENS Furniture - Art - Design

Kyautar A' Design Award ta Azurfa Winner in Fim Category

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Verified Award Winner

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Colors

The Design

About Thorn Metamorphosis Raye-rayen Samfur

Thorn Lighting yana jujjuya mafi kaifin siffar yanayi, wato ƙaya, zuwa wani abu na ƙirar zamani wanda ya ƙunshi daidaiton da ke tsakanin kauri da taushi, haske da inuwa. Ana samun wahayi daga canjin yanayi, wannan hasken yana misalta ƙarfi, juriya da bunƙasar ruhaniya ta hanyar fuskantar wahala. Ƙirar tana haɗa gefuna na halitta masu ɗanɗano da layukan masana'antu, tana nuna kyau da begen da ake samu cikin ƙalubale. An ƙirƙira ƙwarewar sinima ta amfani da Houdini, Redshift, da fasahohin kwaikwayo na ci gaba don wakiltar wannan canji a gani, tare da haɗa ruhin daji na yanayi da kyawawan ƙirar zamani.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Thorn Metamorphosis Raye-rayen Samfur ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Thorn Metamorphosis Raye-rayen Samfur ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Thorn Metamorphosis Raye-rayen Samfur ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Dimensions & Packaging: The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Tags: Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Production Technology: Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Design Challenge: Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Research: The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspiration: Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Project Duration: The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Operation Flow: The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Team Members: Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Image Credits: Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN