Zane Namuh Investment Rebranding Ƴancin Alama na Kasuwanci daga LMNT Company mai nasara ne mai daraja sosai na 2025 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Talla.
TagullaTalla· 2025
Namuh Investment Rebranding Ƴancin Alama na Kasuwanci
daga LMNT Company
Abokin Ciniki: LMNT Company
Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Talla
Mai Nasara da Aka Tabbatar
Tabbatar da Matsayin Kyauta na #170399Ƙirar
Game da Namuh Investment Rebranding Ƴancin Alama na Kasuwanci
Sake Kirkiri Alamar Namuh Investment shirin ƙirƙirar ƴancin alama ne da aka tsara don dandalin zuba jari da aka mayar da hankali kan matasan Millennials da Gen Z. Sake alama ɗin tana ɗauke da dandalin daga kasuwancin hannun jari zuwa ci gaban mutum ta hanyar zuba jari. An gina tsarin ƙira bisa siffar ƙofa wanda yake nuna alamun sabbin dama, kuma ana amfani da wannan tsari a duk wuraren da kasuwanci yake haɗuwa da abokan ciniki. Zane-zane masu ƴan tunani suna gabatar da zuba jari a matsayin abu mai sauƙi da za a fahimta. Manufar Daily Shift tana ƙarfafa mutane su mayar da kudin da suke kashewa kullum zuwa zuba jari mai nufin gaba.
Amincewa
Game da Kyautar A' Design Award ta Tagulla
Zanen Namuh Investment Rebranding Ƴancin Alama na Kasuwanci ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Namuh Investment Rebranding Ƴancin Alama na Kasuwanci ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Namuh Investment Rebranding Ƴancin Alama na Kasuwanci yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.
Bayan Ƙirar
Kayan Manema Labarai
Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.
- Siffofi Na Musamman
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Girma da Fakitin
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Kalmomin Alama
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- Fasahar Samarwa
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Ƙalubalen Zane
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Bincike
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Wahayi
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Tsawon Lokacin Aikin
- Seoul, Republic of Korea
- Tsarin Aiki
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Haƙƙoƙin Ƙirƙira
- ⓒ2024. LMNT all rights reserved.
- Mambobin Ƙungiya
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - Godiyar Hotuna
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
Tallafi
Bincika Bayan Designers.org
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Ƙarin Abubuwan Bincike
Ƙirare Masu Alaƙa
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