Hot Wheels Monster Truck RC Na'urar Sarrafa Wasan Yara ta Nesa by Adam Miller - Hot Wheels RC Design Team

Hot Wheels Monster Truck RC Na'urar Sarrafa Wasan Yara ta Nesa by Adam Miller - Hot Wheels RC Design Team is a highly esteemed winner of the very prestigious 2025 Kyautar A' Design Award ta Azurfa in Kayan Wasa Competition Category.

AzurfaKayan Wasa· 2025

Hot Wheels Monster Truck RC Na'urar Sarrafa Wasan Yara ta Nesa

by Adam Miller - Hot Wheels RC Design Team

Client: Mattel Inc.

Kyautar A' Design Award ta Azurfa Winner in Kayan Wasa Category

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Verified Award Winner

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Colors

The Design

About Hot Wheels Monster Truck RC Na'urar Sarrafa Wasan Yara ta Nesa

Hot Wheels Monster Truck RC na'ura ce ta sarrafa motocin wasan yara daga nesa. An kera wannan na'urar sarrafawa ne domin masoyan wasan sarrafa abin hawa ta rediyo da kuma masu amfani da ke da bukatu daban-daban na motsi da fasahar hannu. Maballi guda daya babba yana kunna aikin wasan kwaikwayo. Maballan sarrafa alkibla manya ne kuma an yi musu alama da kibiyoyi bayyanannu. Ana iya rike na'urar sarrafawar a hannu, a rataye ta da igiya, ko kuma a ajiye ta a kan wani wuri mai lebur. An bi hanyoyin zayyana da suka mayar da hankali kan bil'adama wajen kera ta, tare da tattaunawa da kwararru da kuma gwaje-gwaje akai-akai tare da yara.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Hot Wheels Monster Truck RC Na'urar Sarrafa Wasan Yara ta Nesa ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Hot Wheels Monster Truck RC Na'urar Sarrafa Wasan Yara ta Nesa ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Hot Wheels Monster Truck RC Na'urar Sarrafa Wasan Yara ta Nesa ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new Hot Wheels Monster Truck RC Controller delivers the excitement of RC play to core fans, yet is inclusive of new users who may have a variety of unique mobility and dexterity needs.
Dimensions & Packaging: 95mm x 42mm x 68mm (measured from the controller battery door to the thumbsticks).

The vehicle dimensions that will work with this controller vary, but will be included with models ~ 350mm long x 200mm wide x 200mm tall.
Tags: accessibility, inclusivity, play, design, inclusive design, user centered design, human centered design, special needs, empower, fun
Production Technology: Human Centered Design methodologies were employed to put Hot Wheels RC’s target users at the center of the design work. Extensive user-testing, idea iteration and additional validation practices were followed to ensure exciting RC play can be delivered to both existing audiences and users with special needs.
Design Challenge: The challenge was to deliver exciting RC play that is easy and fun for all abilities. This meant maintaining fun and intuitive RC controls for existing Hot Wheels RC audiences while expanding usability to fans with a variety of mobility and dexterity needs. Understanding that not everyone plays the same way presents the challenge of identifying core barriers to play that exist for a wide range of users, and addressing them all inclusively. Challenge Accepted.
Research: The Accessible Play Challenge was launched across Mattel Design teams and was judged by Design leadership. Winning concepts, like the HW Monster Truck RC Controller, then entered into a Design Sprint phase, which required divergent brainstorming, interviews with subject matter experts, (in this case, special needs educators), and iterative testing with children with a variety of mobility and dexterity needs to refine and validate the design.
Inspiration: Mattel is celebrating its 80th Anniversary as the world’s most trusted toy and entertainment company, home to the world's biggest brands, like Hot Wheels, Barbie, Uno, and more. Mattel is driven to create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. Understanding that not everyone plays the same way, Hot Wheels design and development teams have embarked on a mission to reimagine existing toys with inclusivity at the core, so the company can deliver on its purpose: empowering generations to explore the wonder of childhood and reach their full potential, for all.
Project Duration: The project started in 2023 as an accessible toy design challenge. As a finalist in that challenge, the Accessible RC Controller concept then entered a robust design sprint and user testing phase to challenge assumptions, unlock innovation, and deliver play for ALL. The finished product will launch Fall 2025.
Operation Flow: The inclusive Hot Wheels Monster Truck RC controller was designed to increase access to the joy of RC play to users with special needs. The stunt feature can be activated by pushing a single large button, the directional controls are large and with clearly indicated directional arrows. The controller can be attached by a lanyard and operated in hand, or placed against a flat surface, allowing for greater play accessibility.
Team Members: Hot Wheels RC Design Team
Gerry Cody
Adam Miller
Sam Tsui
Melissa Scanlan
Amanda Verzini
Image Credits: Image #1: Photographer Adam Miller, Hero Shot, 2025. Image #2: Photographer Adam Miller, Activation Shot, 2025. Image #3: Photographer Adam Miller, Supplemental Shot, 2025.
Video credits: Videographer Adam Miller, Accessible Controller, 2025.