Zane Tels Cargo Ainihin Aiki: Asalin Alama ta Kasuwanci daga Nargiza Usmanova mai nasara ne mai daraja sosai na 2025 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Talla.
Baƙin ƘarfeTalla· 2025
Tels Cargo Ainihin Aiki: Asalin Alama ta Kasuwanci
daga Nargiza Usmanova
Abokin Ciniki: TELS Cargo
Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Talla
Mai Nasara da Aka Tabbatar
Tabbatar da Matsayin Kyauta na #172023Ƙirar
Game da Tels Cargo Ainihin Aiki: Asalin Alama ta Kasuwanci
Rubutun Littafi: Tels Cargo alama ce ta asali da aka kirkira domin wata kamfanin sufuri na Turai wanda ya mayar da hankali kan jigilar kayan motoci. Tambarin yana rike da asalin nau'in rubutu, launuka da alamar layuka biyar na pallet, ta yadda ake ci gaba da gane shi cikin sauki. Wani zagaye yana wakiltar rana da haske. Haruffan G da O a cikin kalmar Cargo an hade su domin nuna motsi. Ana amfani da wannan alamar a kan zanen manyan motoci, kalandar bango, kayan aikin ofis, katunan gaisuwa, kwalabin ruwa, jakunkuna, agogunan bango, tsayayyun nunin baje-koli, da kyaututtuka. Launukan toka da lemu suna taimakawa wajen nuna kamanni na zamani da kwarewa ta ƙwararru.
Amincewa
Game da Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen Tels Cargo Ainihin Aiki: Asalin Alama ta Kasuwanci ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Tels Cargo Ainihin Aiki: Asalin Alama ta Kasuwanci ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Tels Cargo Ainihin Aiki: Asalin Alama ta Kasuwanci saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Bayan Ƙirar
Kayan Manema Labarai
Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.
- Siffofi Na Musamman
- TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
- Girma da Fakitin
- The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
- Kalmomin Alama
- Branding, Identity, Graphic design, Logo design, Visual design
- Fasahar Samarwa
- All advertising product layouts are created using graphic design software.
- Ƙalubalen Zane
- The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
- Bincike
- A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
- Wahayi
- The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
- Tsawon Lokacin Aikin
- The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
- Tsarin Aiki
- All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
- Haƙƙoƙin Ƙirƙira
- Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
- Godiyar Hotuna
- Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk
Tallafi
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