Zane Connect To Turkiye Aegean Part Bikin Al'adu daga Turkish Airlines mai nasara ne mai daraja sosai na 2026 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Taron Biki.
Baƙin ƘarfeTaron Biki· 2026
Connect To Turkiye Aegean Part Bikin Al'adu
daga Turkish Airlines
Abokin Ciniki: Turkish Airlines
Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Taron Biki
Mai Nasara da Aka Tabbatar
Tabbatar da Matsayin Kyauta na #175016Ƙirar
Game da Connect To Turkiye Aegean Part Bikin Al'adu
Connect To Turkiye Aegean Part wani bikin al'adu ne da ake gudanarwa a birane da dama, wanda aka tsara shi a matsayin labari mai tafiya maimakon taron da aka kayyade a wuri guda. Ana jagorantar baƙi ta cikin birane da dama, kuma kowane birni yana ba da jigonsa da kuma abin gani da ji na musamman. Mu'amala tana faruwa ne ta hanyar wuri, labari da yanayi maimakon allon nuni. A wurin tarihi na Ephesus, an gina dukkan kayan baje kolin ne a kan dandamali masu tsayi da za a iya haɗawa da rabawa, ta yadda babu wani manne, ƙugiya ko kayan aiki masu nauyi da suka taɓa ƙasa mai tarihin. An sanya kiyaye al'adun gargajiya da sahihancin gida gaba da nuna girma da faɗi.
Amincewa
Game da Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen Connect To Turkiye Aegean Part Bikin Al'adu ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Connect To Turkiye Aegean Part Bikin Al'adu ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Connect To Turkiye Aegean Part Bikin Al'adu saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Bayan Ƙirar
Kayan Manema Labarai
Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.
- Siffofi Na Musamman
- This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
- Kalmomin Alama
- Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
- Fasahar Samarwa
- To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.
Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.
Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage. - Ƙalubalen Zane
- The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
- Bincike
- Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
- Wahayi
- This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
- Tsawon Lokacin Aikin
- The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
- Tsarin Aiki
- The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
- Godiyar Hotuna
- All visual and media credits: Turkish Airlines
Tallafi
Bincika Bayan Designers.org
Gano kayayyaki, ayyuka da damammaki daga abokan tallafin mu.
Ƙarin Abubuwan Bincike
Ƙirare Masu Alaƙa
Bincika ƙarin ƙirare masu lashe kyauta daga wannan rukunin, waɗanda aka zaɓa bisa cancanta.