Once Upon a Rabbit Muhimmin Aiki: Gajeriyar Hoto Mai Motsi by Jesseter Wang and Hannah Sun

Once Upon a Rabbit Muhimmin Aiki: Gajeriyar Hoto Mai Motsi by Jesseter Wang and Hannah Sun is a highly esteemed winner of the very prestigious 2026 Kyautar A' Design Award ta Tagulla in Fim Competition Category.

TagullaFim· 2026

Once Upon a Rabbit Muhimmin Aiki: Gajeriyar Hoto Mai Motsi

by Jesseter Wang and Hannah Sun

Kyautar A' Design Award ta Tagulla Winner in Fim Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Once Upon a Rabbit Muhimmin Aiki: Gajeriyar Hoto Mai Motsi

Rubutun Littafi: Once Upon a Rabbit wani aikin ƙirar hoto ne mai motsi wanda aka samo wahayi daga cikakkun bayanan al'adu na Bikin Fitilu da kuma tunanin gani na yarinta. Aikin yana kafa harshen gani mai laushi da bayyanawa ta hanyar cakuɗar sifar girma da fahimtar zane na hannu, yana ƙirƙirar hotuna waɗanda ke jin daɗi a matsayin waɗanda aka tsara da kuma masu ban sha'awa. Alamomin da ke maimaituwa kamar zomo da Tangyuan, ƙwallon shinkafa, ana amfani da su a matsayin madogaran gani, yayin da motsi, rai, da tsari ke jaddada yanayi da ci gaba, wanda ke haifar da ƙwarewar ƙira mai haɗin kai da ke da tushe cikin ɗumi, sanin juna, da jituwar al'adu.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Once Upon a Rabbit Muhimmin Aiki: Gajeriyar Hoto Mai Motsi ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Once Upon a Rabbit Muhimmin Aiki: Gajeriyar Hoto Mai Motsi ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Once Upon a Rabbit Muhimmin Aiki: Gajeriyar Hoto Mai Motsi yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Dimensions & Packaging: 16x9 video file
Tags: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Production Technology: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Design Challenge: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Research: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Inspiration: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Project Duration: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Operation Flow: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Team Members: Jesseter Wang,
Hannah Sun
Image Credits: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]