Zona Aikin Farko: Yin Tambari da Marufi by Cansu Dagbagli Ferreira

Zona Aikin Farko: Yin Tambari da Marufi by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 Kyautar A' Design Award ta Azurfa in Talla Competition Category.

AzurfaTalla· 2026

Zona Aikin Farko: Yin Tambari da Marufi

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

Kyautar A' Design Award ta Azurfa Winner in Talla Category

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Colors

The Design

About Zona Aikin Farko: Yin Tambari da Marufi

Rubutun Littafi: Zona ita ce hard seltzer ta farko a Angola, mai haɗa al'adun gida da kyawun zamani, tana ɗauke da shaidar tambari wadda aka samo wahayinta daga maɓuɓɓugan ruwan Huambo da Kogin Okavango. Tsarin zanen ya mai da hankali kan kyawun zamani mai ƙarfin hali wanda ke amfani da launukan da suka dogara da 'ya'yan itace masu launi guda da kuma alamomi na siffofin lissafi don jawo hankali. Wani tambari na musamman ya ƙunshi fesa ruwa a ɓoye, yana wakiltar ainihin rayuwa da gudanar koguna. Ta hanyar haɗa launuka masu haske da tsari mai tsabta da ya dogara da fari, Zona tana ba da sabuwar gogewa ta gani mai daga hankali wadda take bikin asalinta ta hanyar idanun matasa masu kishin zane.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Zona Aikin Farko: Yin Tambari da Marufi ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Zona Aikin Farko: Yin Tambari da Marufi ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Zona Aikin Farko: Yin Tambari da Marufi ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.