China Moutai Zane na Cikin Shagon Sayar da Kaya daga Scene Aesthetics Design Co., Ltd

Zane China Moutai Zane na Cikin Shagon Sayar da Kaya daga Scene Aesthetics Design Co., Ltd mai nasara ne mai daraja sosai na 2026 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Cikin Gida.

TagullaCikin Gida· 2026

China Moutai Zane na Cikin Shagon Sayar da Kaya

daga Scene Aesthetics Design Co., Ltd

Abokin Ciniki: Scene Aesthetics Design Co., Ltd

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Cikin Gida

6,326

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #181493

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da China Moutai Zane na Cikin Shagon Sayar da Kaya

China Moutai zane ne na cikin shagon sayar da kaya mai fadin murabba'in mita 317 da aka kirkira a matsayin fili na gogewa da alamar kasuwanci ta baijiu. Zanen ya hada nunin kayayyaki da na'urorin mu'amala. An shirya dawa da alkama cikin jerin gwano masu kari domin nuna asalin yanki. Wani da'irar launi na nuna yadda launin giyar ke sauyawa da shekaru, sannan bangon dandano yana bayanin kanshin miya ta hanyar zane-zane da na'urorin kanshi. Allon rufe masu huda-huda suna tunatarwa da kananan ramukan tulunan yumbu kuma suna aiki a matsayin masu rarrabewa. Itatuwa masu haske, kayan kwalliyar karfe, launin toka na kawa da fari mai laushi sun kafa tsarin launuka.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen China Moutai Zane na Cikin Shagon Sayar da Kaya ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen China Moutai Zane na Cikin Shagon Sayar da Kaya ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen China Moutai Zane na Cikin Shagon Sayar da Kaya yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Girma da Fakitin: 317 square meters
Kalmomin Alama: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Fasahar Samarwa: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Ƙalubalen Zane: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Bincike: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Wahayi: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Tsawon Lokacin Aikin: The first flagship store is expected to open in Singapore in June 2026.
Tsarin Aiki: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Mambobin Ƙungiya: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang