SugarLady Ladies Brand Pop-up Store Ƙirƙirar Cikin Kantin Sayarwa na Ɗan Lokaci by Prism Design is a highly esteemed winner of the very prestigious 2017 Kyautar A' Design Award ta Azurfa in Cikin Gida Competition Category.

AzurfaCikin Gida· 2017

SugarLady Ladies Brand Pop-up Store Ƙirƙirar Cikin Kantin Sayarwa na Ɗan Lokaci

by Prism Design

Client: Prism Design

Kyautar A' Design Award ta Azurfa Winner in Cikin Gida Category

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Verified Award Winner

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Ƙirƙirar Cikin Kantin Sayarwa na Ɗan Lokaci

SugarLady ƙirƙira ce ta cikin kantin sayarwa na ɗan lokaci da aka tsara don wata alamar tufafin mata a Shanghai, China. An yi amfani da lu'ulu'un sukari a matsayin babban jigo, wanda ke haɗa ƙirar cikin gida da sunan alamar kasuwanci. Kowace sashen nuni an gina ta ne daga tsarin ƙarfe da aka rufe da zanen nailan na masana'antu. Fale-falen LED masu girman milimita 600 zuwa 600 suna haskaka sassan daga ciki, wanda ke sa kowace naúrar ta yi haske a hankali. Sassan suna da sauƙi kuma marasa nauyi, don haka ana iya haɗa su, motsa su, da sake tsara su cikin salo daban-daban. Jimlar fadin wurin shine mita 6 zuwa 10, kuma ya haɗa da ɗakin gwaji.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen SugarLady Ladies Brand Pop-up Store Ƙirƙirar Cikin Kantin Sayarwa na Ɗan Lokaci ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen SugarLady Ladies Brand Pop-up Store Ƙirƙirar Cikin Kantin Sayarwa na Ɗan Lokaci ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen SugarLady Ladies Brand Pop-up Store Ƙirƙirar Cikin Kantin Sayarwa na Ɗan Lokaci ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI