Reverse Agogo by Mattice Boets is a highly esteemed winner of the very prestigious 2019 Kyautar A' Design Award ta Zinariya in Ƙirar Kayan Ɗaki Competition Category.

ZinariyaKayan Ɗaki· 2019

Reverse Agogo

by Mattice Boets

Client: Mattice Boets

Kyautar A' Design Award ta Zinariya Winner in Kayan Ɗaki Category

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Colors

The Design

About Reverse Agogo

Yayinda lokaci ya kure, agogo ya zauna daya. Komawa baya ga agogo na yau da kullun, shine juyawa, ƙirar agogo mai ƙarancin gaske tare da canje-canje na dabara da ke sa shi zama nau'i ɗaya. Hannun da ke gaban ciki yana jujjuyawa a cikin zoben waje don nuna sa'ar. Handan karamar hannuwa yana fuskantar waje yana tsaye shi kaɗai yana jujjuya don nuna minti. Juyawar halitta an kirkireshi ta hanyar cire dukkanin abubuwan agogo banda sigar silili, daga nan ne tunanin ya mamaye. Wannan ƙirar agogo tana nufin tunatar da ku ne da lokaci.

The Recognition

About the Kyautar A' Design Award ta Zinariya

Zanen Reverse Agogo ya lashe Kyautar A' Design Award ta Zinariya, wata karramawa mai matuƙar daraja da ake bai wa zane-zane na matakin farko, masu ban mamaki kuma na musamman. Waɗanda suka lashe kyautar Zinariya ƙirƙire-ƙirƙire ne masu sababbin abubuwa sosai, masu hangen nesa kuma masu haske mai ban sha'awa waɗanda ke nuna hazaƙa, hikima da ƙwarewar masu zanensu. Ana sa ran zanen Reverse Agogo ya zama ƙirƙira mai yabo sosai, mai kafa yanayi kuma babba wacce ke kawo ƙima da ba a taɓa ganin irinta ba. Wannan zane da ya lashe Kyautar A' Design Award ta Zinariya aiki ne mai ban mamaki, mai daraja wanda ke amfanar fasaha, kimiyya, zane da fasahar zamani sosai kuma yana kai iyakokinsu gaba. Zanen Reverse Agogo yana haifar da tsananin sha'awa, yana tada soyayya ga aiki, yana ƙarfafa ƙirƙira kuma yana burge mu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
Dimensions & Packaging: Ø 420 x 30 mm
Tags: clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
Production Technology: The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
Design Challenge: Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
Research: This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
Inspiration: While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
Project Duration: The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
Operation Flow: The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
Patents: Registered at BOIP (Benelux-Bureau of Intellectual Property). No. 109099. Mattice Boets. Filed on 26-12-2017.