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Feel The Vineyard Jin Gonar Inabi by Kelvin Chan

Feel The Vineyard Jin Gonar Inabi by Kelvin Chan is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Taron Biki Competition Category.


TagullaTaron Biki· 2020

Feel The Vineyard Jin Gonar Inabi

by Kelvin Chan

Client: Hong Kong Trade Development Council - Exhibition Services

Kyautar A' Design Award ta Tagulla Winner in Taron Biki Category

20,853

Verified Award Winner

Verify Award Status for #86887

Colors

The Design

About Feel The Vineyard Jin Gonar Inabi

Jin Gonar Inabi shirin nuni ne da aka tsara don baje kolin kasuwanci na giya da barasa a Hong Kong. Fasalin ya mamaye fadin murabba'in mita dari takwas da talatin da uku kuma yana da wuraren baje kolin ga sunayen giya 255. Jigon shi ne gonar giya (winery). Itace, ciyawa da karfe sune manyan kayan aikin da aka yi amfani da su. Zanen itace yana tunatar da ganguna na gargajiya, yayin da ciyawa take nuna gonar inabi. An zaɓi akwatunan karfe masu waya don na'urorin nuni domin ceton sarari da ba da damar shirya su ta hanyoyi daban-daban masu sauƙin canzawa. Wani bangon kamshi yana nuna kamshi daban-daban na giyayen Australiya, kuma wani mashaya giya yana ba da wuri mai kwanciyar hankali don gwada dandanon giya.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Feel The Vineyard Jin Gonar Inabi ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Feel The Vineyard Jin Gonar Inabi ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Feel The Vineyard Jin Gonar Inabi yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensions & Packaging
Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Tags
Exhibition, winery, natural, Australia, Wine, modern, creative
Production Technology
About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Design Challenge
The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Research
Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiration
Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Project Duration
The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Operation Flow
To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Image Credits
Hong Kong Trade Development Council

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