The Big Book of Bullshit Littafi by Lisa Winstanley is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Bugu Competition Category.
AzurfaBugu· 2020
The Big Book of Bullshit Littafi
Client: Lisa Winstanley
Kyautar A' Design Award ta Azurfa Winner in Bugu Category
Verified Award Winner
Verify Award Status for #87320The Design
About The Big Book of Bullshit Littafi
Babban Littafin Bullshit buguwa ce ta zana binciken gaskiya, amana da karya kuma an kasu kashi 3 na gani juxtapped. Gaskiya: Maƙala ce da aka kwatanta akan ilimin halin ɗan adam na yaudara. Amintacce: bincike na gani akan amintaccen ra'ayi da Ƙarya: Hoton hoto na ban tsoro, duk an samo su daga ikirari na yaudara da ba a san su ba. Tsarin gani na littafin yana ɗaukar wahayi daga “Van de Graaf canon” na Jan Tschichhold, wanda aka yi amfani da shi wajen tsara littattafai don rarraba shafi cikin gwargwado.
The Recognition
About the Kyautar A' Design Award ta Azurfa
Zanen The Big Book of Bullshit Littafi ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen The Big Book of Bullshit Littafi ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen The Big Book of Bullshit Littafi ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Big Book of Bullshit is a graphic exploration of truth, trust and lies and is divided into 3 juxtaposed chapters.
The Truth: An illustrated essay on the psychology of deception
The Trust: A visual investigation of the notion and fragility of trust. Exploring experimental mediums and malleable, tensile materials.
The Lies: An illustrated gallery of bullshit, all derived from anonymous confessions of deception - Dimensions & Packaging
- 235mm x 285mm finished size
198 pages - Tags
- Book Design, Layout, Typography, Illustration, editorial
- Production Technology
- Screen printed neon book cover with a white matt finish. High quality textured paper and quality binding for the inner pages. Outer case blind embossed with the word truth
- Design Challenge
- There were many creative challenges which were overcome in the creation of this book, from ensuring the anonymity of confessions of deceit, to finding suppliers that could print using in glow in the dark ink.
The main finding of this practice based research is that, everyone is full of shit! - Research
- Vision:
To enjoy creating design that invokes curiosity, creates conversation, makes people smile and is above all, honest.
Mission:
To contribute to a creative community, bound by the ubiquitous human trait of lying. Creating beautiful artwork from what is, essentially, an ugly aspect of human nature.
The central messages, which I wished to communicate: We All Lie
It is fundamentally ingrained in our nature and a necessary part of our societies structure.
Yet We Are All Quick To Judge
No matter how much we lie ourselves, there is a social paradox that forces us to negatively label those who are deemed liars. - Inspiration
- Dishonesty is a ubiquitous phenomenon that has become ingrained as a necessity for the successful function of our society. The overarching aim of this project was to provide a contribution to the understanding of the visual relationship between lies and truth. Encouraging viewers to investigate their own preconceived notions of truth, trust and deceit by fostering a dialogue of a dialogue of questioning and examination.
- Project Duration
- project started in 2014 in Kuwait and completed in 2017 in the UK Edited and revised 2nd edition designed and produced in Singapore, 2019
- Operation Flow
- This was part of a larger project. Lies were collected from an anonymous online confessional platform iliekit.com and subsequently illustrated and showcased in the third 'lies' chapter of the big book of bullshit
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