Care for Mom to Be Kamfen na Wayar da Kan Jama'a by Seyon Kim

Care for Mom to Be Kamfen na Wayar da Kan Jama'a by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Zamantakewa Competition Category.

TagullaZamantakewa· 2020

Care for Mom to Be Kamfen na Wayar da Kan Jama'a

by Seyon Kim

Client: Seyon Kim

Kyautar A' Design Award ta Tagulla Winner in Zamantakewa Category

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Colors

The Design

About Care for Mom to Be Kamfen na Wayar da Kan Jama'a

Kula da Mai Ciki wani kamfen ne na wayar da kan jama'a game da bukatun mata masu ciki wadanda suke tafiya. Kamfen din yana kira ga sauran matafiya da su ba da wurin zama a jirgin kasa ko wurin ajiye mota. Alamar gani ta girma daga tambari wanda ya haɗa siffar mai ciki da siffar zuciya, wanda yake nuna ciki da kulawa. Ana amfani da wani ruɓi mai laushi na jan launi da lemu maimakon launin da aka saba danganta shi da ciki. Fastoci da takardun tikitin jirgin karkashin kasa da aka buga suna dauke da tambarin a tashoshi da wuraren ajiye motoci.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Care for Mom to Be Kamfen na Wayar da Kan Jama'a ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Care for Mom to Be Kamfen na Wayar da Kan Jama'a ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Care for Mom to Be Kamfen na Wayar da Kan Jama'a yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim