Butterfly Kujerar Jirgin Sama by James Lee

Butterfly Kujerar Jirgin Sama by James Lee is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Motoci Competition Category.

AzurfaMotoci· 2020

Butterfly Kujerar Jirgin Sama

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

Kyautar A' Design Award ta Azurfa Winner in Motoci Category

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Colors

The Design

About Butterfly Kujerar Jirgin Sama

Butterfly wani tsari ne mai sassauci na kujerun jirgin sama wanda ke ba da damar sauyawa tsakanin manyan kujerun aji na tattalin arziki da gadaje masu shimfida na aji na kasuwanci. Kowace daki na Butterfly na dauke da kujeru biyu masu jujjuyawa da aka jere daya bayan daya, sannan ana sayar da kujerun biyu tare a matsayin babban aji na tattalin arziki. Ma'aikatan jirgin za su iya juya kujerar da ke gefen taga domin samar da kujera mai gefe, wanda ke haifar da dakin aji na kasuwanci ga fasinja daya. Juya kujerar da ke gefen hanya kuma na haifar da babbar shimfidar da za a iya kwana a kai. Wannan tsarin na ba da damar ga masu aiki da su daidaita gidan jirgin bisa sauyin bukata tare da amfani da fili yadda ya kamata.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Butterfly Kujerar Jirgin Sama ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Butterfly Kujerar Jirgin Sama ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Butterfly Kujerar Jirgin Sama ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne