Macau Light Festival 2018 TVC Primary Function: Talla Ta Talabijin by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Fim Competition Category.
AzurfaFim· 2020
Macau Light Festival 2018 TVC Primary Function: Talla Ta Talabijin
Client: Mirage Visuals
Kyautar A' Design Award ta Azurfa Winner in Fim Category
Verified Award Winner
Verify Award Status for #89403The Design
About Macau Light Festival 2018 TVC Primary Function: Talla Ta Talabijin
Bikin Hasken Macau na 2018 TVC talla ce ta talabijin da aka ƙirƙira don haɓaka bikin hasken birni. Tallan yana gabatar da bikin a matsayin ramin lokaci. Ganin mutum na farko yana jagorantar mai kallo ta cikin na'urorin haske, taswirar tsinkaya mai girma uku da kuma wasannin hulɗa. Ana nuna abubuwan gida na abinci, gine-gine, al'ada da kere-kere a matsayin fasahar na'ura a cikin motsi. An tsara duk hotunan a cikin allon labari kuma an gwada su a matsayin motsin demo a cikin manhajar girma uku kafin daukar hoto. An haɗa hotunan aiki kai tsaye, tasirin gani da hotunan motsi.
The Recognition
About the Kyautar A' Design Award ta Azurfa
Zanen Macau Light Festival 2018 TVC Primary Function: Talla Ta Talabijin ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Macau Light Festival 2018 TVC Primary Function: Talla Ta Talabijin ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Macau Light Festival 2018 TVC Primary Function: Talla Ta Talabijin ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Inspiration
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Project Duration
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019
- Team Members
- Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang - Image Credits
- MIRAGE VISUALS All right reserved.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
