Hong Kong Houseware Fair 2019 Aikin Farko: Shigar da Baje-koli by Hong Kong Trade Development Council

Hong Kong Houseware Fair 2019 Aikin Farko: Shigar da Baje-koli by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Taron Biki Competition Category.

AzurfaTaron Biki· 2020

Hong Kong Houseware Fair 2019 Aikin Farko: Shigar da Baje-koli

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

Kyautar A' Design Award ta Azurfa Winner in Taron Biki Category

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Colors

The Design

About Hong Kong Houseware Fair 2019 Aikin Farko: Shigar da Baje-koli

Bikin Kayan Gida na Hong Kong na 2019 wani ƙirar taro ne da aka ƙirƙira don wani baje-kolin ciniki da aka gudanar a Cibiyar Taro da Baje-koli ta Hong Kong. Ƙirar ta ƙunshi wurare uku: shigar da maraba a ɗakin shiga, gyaran ƙofar shiga zauren baje-koli, da kuma nunin hasashen yanayin ciniki na daban. Shigar da maraba ya kai murabba'in mita 30 da tsayin mita 5 kuma ya haɗa da babban allon LED. Kayan sun haɗa da tsarin aluminium mai sake amfani, fitilun LED masu ratsi, faifan acrylic da kafet mai narkewa. Launuka da siffofin da aka ɗauka daga rahoton yanayin masana'antar sun haɗa waɗannan wurare uku.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Hong Kong Houseware Fair 2019 Aikin Farko: Shigar da Baje-koli ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Hong Kong Houseware Fair 2019 Aikin Farko: Shigar da Baje-koli ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Hong Kong Houseware Fair 2019 Aikin Farko: Shigar da Baje-koli ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimensions & Packaging: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Tags: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Production Technology: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Design Challenge: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Research: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspiration: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Project Duration: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Operation Flow: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.