Pass On Jerin Hotuna by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Ɗaukar Hoto Competition Category.

TagullaƊaukar Hoto· 2020

Pass On Jerin Hotuna

by Eduardo Dulla

Client: Eduardo Dulla

Kyautar A' Design Award ta Tagulla Winner in Ɗaukar Hoto Category

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Colors

The Design

About Pass On Jerin Hotuna

Pass On jerin hotuna ne da aka gina a kusa da hoton wani sako da aka rufe a cikin kwalba. Kowane hoto yana samun kwarin gwiwa daga wata kalma guda, kamar bege ko ’yan’uwantaka, kuma yana wakiltar wannan kalma ta hanyar ma’anarta ko kuma ta wani abin da ya faru a zahiri. Abubuwa guda uku iri ɗaya, sako, kwalba da ruwa, suna bayyana a cikin kowane hoto, duk da haka ana bi da kowane jigo ta hanya dabam-dabam. An gina saitunan wurare, akwatinan ruwa na musamman da hanyoyin aiki na musamman domin hotunan. Hotunan dijital sun haɗu da tsangwama da haɗakar hoto, kuma an buga su da inkjet a kan takarda mai auduga.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Pass On Jerin Hotuna ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Pass On Jerin Hotuna ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Pass On Jerin Hotuna yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla