W Atlanta Midtown Fasahar Cikin Otal by Virserius Studio is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Baƙin Ƙarfe in Masaukin Baƙi Competition Category.
Baƙin ƘarfeMasaukin Baƙi· 2020
W Atlanta Midtown Fasahar Cikin Otal
Client: Virserius Studio
Kyautar A' Design Award ta Baƙin Ƙarfe Winner in Masaukin Baƙi Category
Verified Award Winner
Verify Award Status for #96698The Design
About W Atlanta Midtown Fasahar Cikin Otal
W Atlanta Midtown wani fasahar cikin dakin shakatawa da mashaya na otal ne da ke Atlanta, Georgia, Amurka. An gina fasalin ne bisa la'akari da gidan da lambun asirin wani hali na almara mai suna Arthur, wanda ke tattara fasaha da abubuwa a lokacin tafiye-tafiyensa na duniya. Dakin shakatawa da mashayar sun mamaye kimanin murabba'in mita 929. An yi amfani da kayan daki na musamman, bene, zane-zane da rufin bango na dijital domin kirkiro dakin zaman iyali da kuma lambun tsire-tsire. Wani dakin sirri yana nuni ga tatsuniyar Dare Dubu Da Daya, kuma ya kunshi zanen rufi mai fasaha. Filayen matakai da yawa masu kujerun zama irin na gidan wasan kwaikwayo suna taimakawa wajen aiki, tattaunawa, ko taruka na sirri.
The Recognition
About the Kyautar A' Design Award ta Baƙin Ƙarfe
Zanen W Atlanta Midtown Fasahar Cikin Otal ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen W Atlanta Midtown Fasahar Cikin Otal ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen W Atlanta Midtown Fasahar Cikin Otal saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimensions & Packaging
- The lobby and bar measure approximately 929.0304 square metres
- Tags
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Production Technology
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Design Challenge
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Research
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspiration
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Project Duration
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Operation Flow
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Team Members
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Image Credits
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
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