Youngor Fashion Concept Store Primary Function: Zanen Cikin Gida na Kantin Sayarwa by Jeffrey Zee

Youngor Fashion Concept Store Primary Function: Zanen Cikin Gida na Kantin Sayarwa by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Azurfa in Cikin Gida Competition Category.

AzurfaCikin Gida· 2020

Youngor Fashion Concept Store Primary Function: Zanen Cikin Gida na Kantin Sayarwa

by Jeffrey Zee

Client: JFR Studio

Kyautar A' Design Award ta Azurfa Winner in Cikin Gida Category

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Colors

The Design

About Youngor Fashion Concept Store Primary Function: Zanen Cikin Gida na Kantin Sayarwa

Book Text: Youngor Fashion Concept Store shine zanen cikin gida na kantin sayarwa mai fadin murabba'in mita 5000. Ginin na asali rabin kwallo ne mai fuskar gilashi. An cire cikin ginin gaba daya sannan aka gina bututun tsakiya mai siffar laima a tsakiyar. Ramuka na bazuwar da ke saman laimar suna barin hasken rana ya shiga tare da samar da kyakkyawan tasirin haske da inuwa. Bututun tsakiya yana dauke da lif sannan yana hada bene-bene. Manyan matakan hawa a bakin kofar shiga suna aiki don nuna kayayyaki da kuma zama. An yi amfani da rigar karfe, saka na gora da terrazzo.

The Recognition

About the Kyautar A' Design Award ta Azurfa

Zanen Youngor Fashion Concept Store Primary Function: Zanen Cikin Gida na Kantin Sayarwa ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Youngor Fashion Concept Store Primary Function: Zanen Cikin Gida na Kantin Sayarwa ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Youngor Fashion Concept Store Primary Function: Zanen Cikin Gida na Kantin Sayarwa ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.