Five Senses Feast Aikin Farko: Tsara Sararin Taron by Rong Chen and Artgital

Five Senses Feast Aikin Farko: Tsara Sararin Taron by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 Kyautar A' Design Award ta Tagulla in Taron Biki Competition Category.

TagullaTaron Biki· 2020

Five Senses Feast Aikin Farko: Tsara Sararin Taron

by Rong Chen and Artgital

Client: Asia Design Interior Renovation Co.ltd

Kyautar A' Design Award ta Tagulla Winner in Taron Biki Category

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Colors

The Design

About Five Senses Feast Aikin Farko: Tsara Sararin Taron

Rubutun Littafi: Bikin Ji Guda Biyar shine tsarin sararin taro da aka ƙirƙira don wani bikin ɗanɗanar whisky a Taipei, Taiwan. Tsarin yana gabatar da manyan na'urori mu'amala guda biyar da kuma wurin ɗanɗanawa (bar). Allon taɓawa mai bayyane da kwalabar lita uku suna nuna hoton tsarin brewing (yin giya). Wani na'urar sauti na musamman (audio spotlight) da babban panel na allon taɓawa suna jagorantar baƙi ta cikin abun ciki na gani da na sauti. Siliki na gaskiya, tare da tasirin sauti, yana kwaikwayon yadda whisky take zagawa a cikin gilashi. Wasan haske mai mu'amala yana amfani da kwalabar whisky don tuno lokacin girma (maturation) a cikin ganguna na sherry. Manufar ita ce ƙirƙirar tafiyar ɗanɗanawa mai ƙarfi da nutsuwa cikin gogewar.

The Recognition

About the Kyautar A' Design Award ta Tagulla

Zanen Five Senses Feast Aikin Farko: Tsara Sararin Taron ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Five Senses Feast Aikin Farko: Tsara Sararin Taron ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Five Senses Feast Aikin Farko: Tsara Sararin Taron yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
Tags: Even Space Design, Glenmorangie WhiskyFest,
Design Challenge: The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
Research: New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
Inspiration: Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
Project Duration: Taipei, Taiwan
Operation Flow: By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
Patents: Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions
Team Members: Rong Chen
Artgital Interactive Solutions
Image Credits: IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong