Keleawe Kiʻi · 2020
Yic Barbecue Market Hoʻomana ʻIkona
by Youjia Gu
- A' Design Award Keleawe 2020 in Kiʻi
- CLIENT: MET Creative Brand
- Estimated Number of Design Views: 9,793
- Verification code 7679B34F4F · Verify this award
Colors
About Yic Barbecue Market Hoʻomana ʻIkona
He hoʻomana ʻikona ʻo Yic Barbecue Market i hana ʻia no kahi hale ʻaina kōʻala pipi. Kūkulu ʻia kēia hoʻomana ma luna o ke kani o ka kōʻala ʻana, i hōʻike ʻia ma ke ʻano ʻo Zila, e hoʻokumu ana i ka ʻōlelo hōʻailona waiwai a me ka ʻōnaehana kākau nūhou ākea aʻe. He hoahana liʻiliʻi ʻai ʻiʻo i kapa ʻia ʻo Zila beast e lawelawe ana ma ke ʻano he kiʻi kia hōʻailona no ka waiwai, me kona helehelena aloha a me kona waha hāmama. ʻO nā ʻano poepoe e like me nā hōkū a me nā pōpō lopi e hōʻike ana i nā honua a me ka lewa, e kākoʻo ana i ke kumumanaʻo honua kōʻala pipi. ʻO nā waihoʻoluʻu ʻalani māmā a me ke kai ʻōmaʻomaʻo e hāʻawi ana i ke ʻano leʻaleʻa a me ke kaila kiko hou i ka hoʻomana. Hoʻohana ʻia kēia hoʻomana ma waena o kahi lumi kūloko he 280 mika huinahā ka nui.
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Yic Barbecue Market Hoʻomana ʻIkona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yic Barbecue Market Hoʻomana ʻIkona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Yic Barbecue Market Hoʻomana ʻIkona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Press Kit
- Unique Properties
- In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
- Dimensions & Packaging
- The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
- Production Technology
- The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
- Design Challenge
- If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
- Research
- When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
- Inspiration
- Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
- Project Duration
- The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
- Operation Flow
- On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
- Patents
- Copyrights belong to Youjia Gu, 2018
- Image Credits
- Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.
