Lele i ka ʻike
Fido Dido House by 7UP Free Hana Nui: Hoʻokumu ʻĀnela Waihoʻoluʻu ʻIke Pili na PepsiCo Design and Innovation

ʻO Fido Dido House by 7UP Free Hana Nui: Hoʻokumu ʻĀnela Waihoʻoluʻu ʻIke Pili na PepsiCo Design and Innovation he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Hanana a me Mea E Hana ʻIa Nei.


KeleaweHanana· 2020

Fido Dido House by 7UP Free Hana Nui: Hoʻokumu ʻĀnela Waihoʻoluʻu ʻIke Pili

na PepsiCo Design and Innovation

Mea Kūʻai: PepsiCo Design and Innovation

Mea Lanakila A' Design Award Keleawe ma ka Māhele Hanana

25,023

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #100578

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Fido Dido House by 7UP Free Hana Nui: Hoʻokumu ʻĀnela Waihoʻoluʻu ʻIke Pili

Kikokikona Puke: ʻO Fido Dido House he hoʻokumu waihoʻoluʻu ʻelua lā i hana ʻia ma Covent Garden ma Lākana. Hoʻohuli kēia hoʻolālā i ke ao ʻeleʻele a keʻokeʻo ʻelua ʻano o ke kiʻi Fido Dido i loko o kahi ākea ʻekolu ʻano. Neʻe nā mea kipa ma waena o nā wahi kumuhana, me kahi keʻena kapa o nā lole kaulana a me kahi hale kīʻaha piha i nā Fido Flakes. Loaʻa pū kekahi mau hiʻohiʻona ʻē aʻe e like me kahi hoʻomāha anu i loko o ka pahu hauʻoli, nā moe pūnana no ka hoʻomaha, kahi paia kaha kiʻi hoʻopili, mele mālie, a me ka hoʻāʻo huahana. Hoʻokipa kēia kahua e hoʻoulu ai i nā manaʻo he nui i nā mea kipa e hoʻomaha ai a hoʻāla hou i ka manaʻo o ka hoʻolaha e ola maoli ana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Fido Dido House by 7UP Free Hana Nui: Hoʻokumu ʻĀnela Waihoʻoluʻu ʻIke Pili i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Fido Dido House by 7UP Free Hana Nui: Hoʻokumu ʻĀnela Waihoʻoluʻu ʻIke Pili he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Fido Dido House by 7UP Free Hana Nui: Hoʻokumu ʻĀnela Waihoʻoluʻu ʻIke Pili i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Hoʻoulu Manaʻo
Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Kākoʻo ʻIa

ʻImi ma ʻō aku o Designers.org

E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.

Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

Koho Inoa