Game Fuel PRO-AM Consumer Experience Ka Hoʻolālā Hanana Ola by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Gula in Hoʻolālā Hanana a me Mea E Hana ʻIa Nei Competition Category.
GulaHanana· 2020
Game Fuel PRO-AM Consumer Experience Ka Hoʻolālā Hanana Ola
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award Gula Winner in Hanana Category
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- Verified Award Winner
- Verify Award Status for #100581
The Design
About Game Fuel PRO-AM Consumer Experience Ka Hoʻolālā Hanana Ola
He hanana pāʻani ola ʻo Game Fuel PRO-AM i hana ʻia no kekahi hōʻailona mea inu a hoʻolele ʻia i ka poʻe nānā ma ka home. Ua hoʻohui kēia hanana i nā mea pāʻani ʻoihana me nā poʻe kaulana e hōʻike i kahi ʻano pāʻani hou ʻelua-kūʻē-ʻelua a e hoʻolauna i kahi kini mea inu hou. Ua hoʻomālamalama ʻia ka pae hōʻikeʻike i ka ʻulaʻula a me ka polū, nā waihoʻoluʻu kumu o ka huahana, e hana i kahi hopena hoʻokalakupua a e hoʻokaʻawale i nā hui ʻelua. Ua hāʻawi ka palapala kikokiko ikaika a me ka waihoʻoluʻu ikaika i ka wahi i kahi wehewehe hou o ka pāʻani. Ua hoʻolālā ʻia ka pae e ʻike maopopo ʻia ma ka pale i ka wā o ka hoʻolele ʻana.
The Recognition
About the A' Design Award Gula
Ua lanakila ka hoʻolālā Game Fuel PRO-AM Consumer Experience Ka Hoʻolālā Hanana Ola i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Game Fuel PRO-AM Consumer Experience Ka Hoʻolālā Hanana Ola he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Game Fuel PRO-AM Consumer Experience Ka Hoʻolālā Hanana Ola i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
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