Ai Academy Hōʻailona ʻOihana by Emanuele Grittini

Ai Academy Hōʻailona ʻOihana by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2020

Ai Academy Hōʻailona ʻOihana

by Emanuele Grittini

Client: Ai Academy

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ai Academy Hōʻailona ʻOihana

He hōʻailona ʻoihana ʻo Ai Academy i hana ʻia no kahi hui e hana ana ma ka naʻauao aiʻi. Kūkulu ʻia ka huaʻōlelo hōʻailona ma luna o nā huapalapala monospaced, nā mea i hoʻohana pinepine ʻia ma nā wahi hana polokalamu kamepiula. Hoʻololi nā kua i ke ʻano ʻokoʻa a laulā o ka naʻauao aiʻi i mau kiʻi manaʻo, me ka ʻole o ka hōʻike pololei i ka ʻenehana. Ua hana ʻia lākou me nā ʻano hoʻāʻo hui waihoʻoluʻu, e hoʻohana ana i nā pena wai, a laila kiʻi paʻi ʻia a hoʻoponopono hope ʻia. ʻO ke ʻokoʻa ma waena o ka hōʻailona huaʻōlelo a me nā kua ke mālama nei i ka hōʻailona i ka ʻikea maopopo. Kōkua nā waihoʻoluʻu ikaika i ka ʻike ʻia ma nā mea hoʻolauleʻa a me ka pāpaho kaiaulu pūnaewele.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Ai Academy Hōʻailona ʻOihana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Ai Academy Hōʻailona ʻOihana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Ai Academy Hōʻailona ʻOihana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.